Title And Typography

In the 1980s a multitude of iconic horror movies hit the screens of cinemas worldwide. One of the most important aspects of each of these horror films is how they are defined by their well-known and easily recognisable logos and typography. Examples include:

The bloodied brushstrokes of "Friday the 13th"

The nightmarish font for "A Nightmare on Elm Street"

We hope that that the style of font that we choose to use will appeal to a female audience, by appearing aesthetically pleasing. Additionally, we would like the typography that we choose to effectively portray and reflect the nature and narrative of our film opening. For this reason, we are considering a font that resembles neon lights that are used as signs, as this imagery is associated with night life.

As a group, we have made the decision of naming our film 'Temptress', which had been decided and discussed in this post. We think that this is an ideal name for our piece, because of the narrative and the character of the antagonist. In some ways, it is similar to films that reference significant characters within the plot, such as "The Exorcist". 

The criteria for our font:

Feminine - Curly and/or slender 

Carved (having an appearance as though it has been carved)

OR Resembling neon light signs

Some of the fonts that we considered, however not satisfied with were:

We thought that the slender form of the letters and the jagged appearance would be ideal, however the letter spacing was not ideal as the when the slender letters were placed so close together it became slightly more difficult to read. Additionally, the red font (which would have been used in order for it to resemble the mutilation of the victims) made it more difficult to read on the dark coloured backgrounds. 

Whilst this font could be considered highly feminine, we did not like its appearance and thought that it was not the most ideal font to use for our own film opening. The cursive script could be considered feminine, however we thought that this particular style of typography would not appeal to our target audience and would not effectively reflect the nature of our film opening.

The font we had decided to use:

We found this typography ideal as a group due to its resemblance to neon lights which is often associated with night life in the city, a prevalent theme within our film opening. This resemblance also allowed us to make it appear as if it was flickering through post production editing as shown by the image above. We think that this is ideal and we are satisfied by how it is relevant to our narrative and the nature of the events that unfold within the film opening that we are creating.

The magenta glow gives the typography a slightly feminine twist as well, which is part of our criteria and something that we had hoped to achieve. The colour is cool toned and is accompanied by the flickering effect, which creates an eerie atmosphere that we believe is suitable for our film opening.

- S